Your brand is how your business presents itself to the world. What this means is that your brand is the face of your business. Said yet another way, think of it as being the front door to your home, and consider how you might want to impress your neighborhood of potential customers: either you will attract those people or you won’t. (Do you like my analogy, by the way? 😉.)
To help you better understand this, however, we’ve created the dos and don’ts to getting you started with your brand:
Do Be Specific In Your Brand Design
Imagine Target’s logo, and instead of using a red and white target icon, substitute a green and purple one instead. You’d probably agree then, that even the choices in colors can say a lot about a company.
That’s why a plan is important to creating your brand. Beyond colors and symbols, you’ll want to give careful thought to the type of fonts, typeface and spacing, imagery styles, size of your logo and so much more. Trust us, that your customers will find it easier to notice you — and your graphic designer will thank you, if you plan things with a great deal of thought.
Don’t Think Too Small
Think of the future of your business! In other words, your brand should withstand the test of time.
As a newbie, you might base your brand on the launching of products or services, or your location. But don’t! For example, naming your business “California Logo Street Web Design” today can present serious problems if you decide to expand your company geographically, or even you decide to offer new products in the future.
So, the best advice might be to create a brand from the start that has plenty of room to grow.
Do Keep It Simple
When it comes to your branding elements — like logos, taglines, and messaging, keep it simple. The idea is to make your brand easy for people to remember. Just think: few people are going to save for a family vacation to “A Kingdom Ride with Characters and Games”, but 50 million visitors per year prove Walt Disney World right, when they claim to be “The Happiest Place on Earth.” Yes, this is just one example of how simplifying a tagline helps a brand create memorable relationships.
Don’t keep changing your brand
Brands like Coca-Cola, Apple, and Lego all have remained largely unchanged through the decades. The purpose of a brand is to provide a consistent face to the public. And, it should make sense that brands that change direction too frequently hardly have enough time to build recognition with their consumers. Hence our need to initially create a solid brand, and then only allow very minimal tweaks to keep that brand fresh and alive.
Let’s end by suggesting that these basic Dos and Don’ts can help you build and nurture a successful brand for years to come.
Your video friends, Dennis and Brenda