This blog is part of a 3 part series – part 2 will be on Saturday, March 14, 2020
Building Traffic Tributaries
The World Wide Web can be viewed as an immense ocean of traffic that is just waiting to be tapped for your online business. The traffic already exists, either on other people’s sites or through online connections, that are plugged into terminals that go directly into a person’s home or office. In this respect, you don’t have to create traffic; you have to learn to build tributaries that lead from that large ocean back to your online offerings so that existing traffic has the opportunity to flow back to you. The inlet that brings this traffic from the ocean to your tributary is the numerous backlinks that you post all over the Internet in various places. It’s these links that will bring traffic from one area of the World Wide Web to your business website.
THE INDIVIDUAL AS A DROP OF WATER
Taking this metaphor a step further, each individual who is searching the Internet can be viewed as a drop of water that has the capacity to flow from one area of the Internet to another. If you also take into account not only the behavior of each individual, but also the way the water is distributed on the Internet, you will find that people congregate in various areas, and some places are not meant to hold traffic, but to distribute it even more, like search engines. Ultimately, a search engine will list results from a search that is done using a set of keywords, and based on that result, the drop of water or individual typically chooses a few places to hop to next. That’s one way that water is moved across the network of tributaries on the Internet.
The other way is accomplished when the force of gravity itself pushes water from one area to another. On the Internet, this occurs when so many people find something of value that they start posting more and more backlinks back to the same area. When that happens, the popularity of the Web page increases and more water or people flow back to the site on the strength of mass exposure alone. We will explore these two mechanisms in depth to show you how to get more traffic to your site.
PAY SOMEONE TO BUILD A TRIBUTARY
Lastly, another way that is not as natural as the two ways mentioned above is to pay someone to come in and dig a tributary, or tons of links back to your site. If you do this through marketing strategies like affiliate and referral programs, it’s considered okay. If you do this through spamming and coercion, you’ll end up getting into legal trouble. It’s important to note that when you are trying to get attention to your website, what you do has to fall between good, legal behavior. Cybersquatting on someone else’s trademark name as your domain name to grab traffic, for instance, may be doable, but it’s going to get you into trouble and should be avoided.
The Internet as an amorphous ocean of traffic is a great way to understand the dynamics of traffic flow. This network of waterways has already been very highly developed in some cases, with some people already experiencing great traffic flow on their sites. This is important to know because you don’t really want to just put an inlet next to an amorphous ocean and drive tons of untargeted traffic back to your site. Each of those drops may represent a person who is online, but are they the type of person who is going to buy your products and services? Obviously not! There is much more to building traffic to your site than just numbers. It has to be quality, targeted traffic that stands a good chance of creating sales conversions.
TARGET TRAFFIC RELATIVE TO YOUR NICHE
Whether you’re getting traffic from a search engine or from some other site, your backlinks should be showing up in areas where the niche is similar to your market segment. You don’t want to be selling jewelry and posting backlinks on pet sites or adding keywords for pets. That would only bring in traffic that isn’t interested in buying your products in the first place. In order to get high quality traffic that wants to buy, you have to first make sure that your efforts are being placed in the right demographic.
THE LARGER THE POND, THE BETTER THE EXPOSURE
You want your niche to be something that isn’t so narrow that few people will be interested in it, yet not be so broad that you won’t define your demographic well enough to target it either. If you find that the keywords that you are using to generate traffic from search engines has a low search volume, this indicates that relative to other niches, it probably is a smaller pond of water. It would be better to identify a niche that has some inherent strength in numbers before you actually start to market it online.
Once you find a popular niche, you will also find many other people marketing to that niche. The best niches are those that have a high search volume and a low competitive factor, but even highly competitive niches can be used to bring traffic to your site. You can target high traffic places around the World Wide Web that are discussing your niche to add backlinks back to your site. These can include high profile blogs, discussion groups, websites that allow commenting, news stories, and online articles. The more traffic that a site has already established in your niche, the more likely that you can siphon off that traffic back to your own ventures by posting backlinks in those areas. Even for social networking sites that have large numbers of people visiting daily, you want to target the traffic to your niche rather than to indiscriminately market to everyone and anyone.
Build It Well
Before we go into the many areas with high traffic that can be utilized to bring people back to your website, let’s discuss the mechanism of the backlink in more detail. This is going to be the string of text that will be used to bring people from one area of the WWW back to your website. For that reason, you want to be sure that you build these backlinks in the best way possible, to not only attract people who might be reading, but also to get the search engine’s attention too.
A backlink is a piece of HTML that is embedded in other text and that is generally highlighted via a different text color and bolding. It uses an anchor text format that in its simplest form is like this:
What appears to a person reading your backlink is the text that is written in the “Myanchortext” area. The actual URL that you point to is not viewed, only the anchor text. This is important to remember so that you build your links in a way that is not only interesting to your readers, but that is also search-engine friendly too. This way, you double your chances of getting traffic, not just from visitors who are visiting that page, but also from search engines that are analyzing the anchor text of these links for content.
MAKE THEM INTERESTING TO BOTH!
One of the biggest mistakes people make when adding backlinks to high traffic areas is that they don’t pay attention to the details of the link. Instead, you will see poorly built links that say, “Click this,” as their anchor text. Honestly, is that an invitation to either a person or a search engine that will grab either one’s attention?! No! You have to take the view that you only have one chance to grab that person or search engine’s attention, and that is going to be done via the quality of your backlink. Make it count.
Try to use keywords that you’ve researched in your anchor text to grab the search engine’s attention. However, don’t just leave it at that. Also, try to make the copy as interesting to a visitor as you can so that he/she literally feels compelled to click your backlink and be directed back to your site. You can do this by adding quality comments related to your niche in other areas and then choosing to tell people about some fabulous offer or information that is on your site instead of inviting them to click. Tell your reader why he/she should click on that link; don’t just ask him/her to do it!
This concludes this week’s blog series – stay tuned for next Saturday, March 14, 2020 for part 2 where we will talk about Marketing, Backlinks and much more!
Your video pals, Dennis and Brenda