Final part of this 3 part series
Magnetize Your Online Presence
Another strategy that you can use in relation to pulling people from different areas. Carefully magnetize your online presence to make it attractive and appealing to your target demographic.
This is important to use in conjunction with practices that pull people from other sites, like Facebook, Twitter and Instagram. After all, on social networking sites, the product is you until they get to find out more about your business. As the saying goes, people buy from people they know and trust. Create that relationship with people and soon they will buy from you and bring traffic to your website.
CAREFUL PROFILE BUILDING
People on social networking sites tend to want to network with other people of similar interests. This makes these types of sites very valuable to help you find new customers to target in your niche. However, they’re not going to search these sites the same way that they use Google search. They are generally known via their social networking profiles. Then are harvested off these sites and converted into customers later. This makes the careful and thoughtful building of your social networking profile extremely important. This will help to attract the right demographic to you as your friends and followers.
The way to get the right people to connect to you on these sites is to use your profile. If you are a financial planner, for instance, list some good financial planning books in books you’ve read. Maybe you follow a specific financial guru, then list their DVDs. Creating a profile that is positive and transparent will get people to connect with you.
Create your profile and get people to visit it by being positive and giving value. You can post informational links from other sites, as well as your own copy from your own sites and offerings. Try to limit sharing other peoples’ post but be creative with your own instead. Some platforms will require even more frequent postings, like Twitter. At least 5 times a day which at least up to 20 tweets is a good start. On blogs, posting daily or every other day works great. Some bloggers, however, even post twice a day. The more you post, the more traffic you will generate to you website.
Get Traffic Through Social Networking
You want to visit and maintain an online presence on sites with large traffic audiences. Twitter and Facebook are highly targeted. Once you know how to set up a profile that attracts only the demographic that you seek. Each platform is different though, so study the carefully. Seek to set them up so that you can literally update your posts in your sleep.
Twitter is a “microblogging” site because the posts consist of 240-character updates that are called tweets.
Obviously, it doesn’t take long to craft a tweet, but it does take skill to do it well. Just tweeting isn’t going to generate traffic back to your site if you have no followers. That’s why it’s important to build an attractive and magnetic profile and then actively seek followers. You can do this by just going out and following others in your market niche.
Many will follow back out of pure courtesy. Even if you only have a few followers, you can still gain massive exposure. If that keeps going from one person to another, your tweet can go viral and reach millions, even if your group of followers is quite small. It is always better, however, to get as many followers as you can in your target niche to increase exposure.
Twitter presents some interesting dynamics in that it’s acceptable to post links to your own offerings, whereas other sites might consider them as spam. They also let you tweet many more times a day than other sites will let you post. This is really great to know so that you can automate tweets using services like SocialOomph to schedule tweets at different times of the day, even if they’re the same tweet text.
Facebook also lets you put in a status update with links, images, videos, etc, but if you post as frequently as you do on Twitter, you’ll more than likely lose friends. Tone down the commercial tones for Facebook. The key to all of these sites is to participate and not just post. You want to give as much as you get, and vote “like” for different people’s links and comments so that they will do the same for yours. When they do that, more people will see your content than just your immediate circle of friends due to a sharing feature within Facebook.
Other High Traffic Sites To Mine
Social networks aren’t the only places you can add backlinks and comments to get people to come back to your own website. There are many other such places all across the Web, and they all have their pros and cons. Let’s take a look at a few other places to concentrate on posting backlinks back to your website.
POPULAR NICHE BLOGS
If you don’t know what high-traffic blogs are out there in your niche, take a look at Technorati.com. They list all manners of blogs out there and can give you some idea of their popularity. All you have to do is to locate a few within your market niche and then go out and visit them online. Read a few of their posts and then post a comment. Many blogs will allow you to post a link back to your own website if you are participating and contributing to the conversation.
ONLINE DISCUSSION GROUPS
There are groups within Yahoo and also within Google. Even Facebook supports groups that meet to discuss a specific topic of interest to its participants. When you have a number of people all looking for information within your market niche, it makes it the perfect place to go, establish an online presence, and make yourself the expert there.
Article directories attract many different people who may not be on other sites around the Web.
It’s a very easy thing to post a few articles within your niche in these article directories and use the resource box to set up links back to your online activities elsewhere. As long as you are following the terms of service with regards to your links, you can use them to help promote different areas on the Web where you are doing business. You may not be able to put a link directly to a product sales page, as some sites won’t allow this, but you can certainly drive traffic back to a page on your website that is more informational and that also has links back to your products. Use keywords in your articles to make these search-engine friendly as well as people-friendly, and you will have better results with article marketing to create more traffic for your links.
Paying For Traffic
Lastly, we want to discuss the possibility of paying for website traffic. We don’t recommend that you pay for the traffic itself, as this won’t be targeted and can literally kill your Google standing. Instead, seek to use advertising platforms to pay others to build traffic streams back to your website by paying for effective backlink creation and advertising exposure without actually paying for hits to your website. You can set-up advertising campaigns, affiliate programs, or referral incentives.
Google AdWords campaigns is a pay-per-click format to help create website traffic. It offers good exposure based on the keywords that you select, and you set your pricing in many cases.
Affiliate programs include Google AdSense, where publishers get paid to advertise the offerings in Google AdWords campaigns. However, there are other networks that offer affiliate programs for other types of marketing that pay on a commission structure for a sale of a product or for an action performed that generates a sales lead in some cases. Take a look at setting up your own affiliate program to create traffic back to your site on any number of affiliate networks, including Amazon.com, ClickBank.com and Shareasale.com. It can be very expensive to join as a merchant, but it’s worth it to generate sales as well as traffic back to your site.
If you are the only person setting up links back to your site, it’s going to take a whole lot longer than if you can persuade others to start doing it for you.
One way to do that is through referral incentives. If someone knows that if he/she refers someone to your site, the referral signs up, and that person makes an easy $10, he/she will be more motivated to do that for you. You will want to limit the payouts to customers who not only sign up, but who also fulfill some marketing activity that helps you to cover the cost of the referral incentive too.
Some places will give out referral incentives for people who refer a customer who signs up with a plan and stays with it for a set period of time. Some are multi-tiered where you get a commission off of your referrals and their referrals too if people buy something. There are multiple ways to set up effective referral incentives so that you have a whole army of people willing to go out and post backlinks for you. The nice thing is that you don’t pay them unless they bring back business to your door.
Your video pals, Dennis and Brenda