marketing

You just started your business, and now what?  I’m sure you’ve asked yourself these questions:

  • Do I need to advertise my business on social media?
  • How do I learn how to do it?
  • Is it possible to get customers?
  • Which platform do I start with?
  • I am so overwhelmed, how can I do this?

To be honest, we have asked ourselves the very same questions as we started growing our business, so let us share some useful tips and strategies to help you overcome all your social media doubts.

Which Social Media Platform Should I Use?

This depends on many factors, including the kind of business you have, how much time are you will to invest online, what kind of products or services you plan to sell online, and how willing you are to learn.

So many questions, but not enough time in a day, so they say… But, I guess the most important thing to ask yourself is, will I be using social media as a business tool or as a game. (Yes, that seems a foolish question to ask anyone who is taking the time to read this, yet it probably did need asking.)

Let’s start by addressing each of the most popular social media platforms:

Facebook has many advantages for business owners, beginning with the fact that it’s one of the largest platforms in the world.

Here are at least a few features found in Facebook:

Let’s next take a look at Instagram and what it has to offer business owners.

For starters, Instagram is a visual platform, aiming to help one form a more personal connection with customers. Thusly, you can engage your audience with pictures and videos of your team or happy customers. And that visual feed can reflect your brand’s uniqueness and differentiate your business from the masses.

Example of how to use Instagram for your business:

  • Hair Stylist – include your latest hairstyles and products in your feed
  • Restaurant owner – include all your latest recipes and pictures of your restaurant
  • Web Designer – include all your website designs and pics of you working behind the scenes
  • etc…. (I think you get the idea)

Here’s how you can convert your personal Instagram account to a business account —>> Create your business account

Make sure you use hashtags in your feed — I like using Hashtagify.me, and there the Chrome extension is also available.

Next is Twitter, and here’s what Tony Hsieh, CEO of Zappos.com, says about the benefits of using Twitter: “We’ve found that Twitter has been a great way for us to connect on a more personal level with our employees and customers. We use it to help build our brand, not drive direct sales. It’d be like asking how does providing a telephone number for customer service translate into new business when they are mostly non-sales-related calls. In the long term, Twitter helps drive repeat customers and word of mouth, but we’re not looking to it as a way of driving immediate sales.”

Some bonus tips for you:

  • Make your tweets stand out
  • Use Ritetag to get the proper hashtags, or you can even create your own.
  • Want to find out who your competitors are engaging with, and start engaging with their followers? Give Twitonomy a try.
  • Use your pinned tweet to promote your new products or to just make an announcement, since this is the first thing people will see when visiting your profile.
  • When planning a tweet, create the kind of headline that’ll help you stand (even try this great resource.

Now, let’s talk about Pinterest, which is basically a social bookmarking site, focusing mainly on images.

Since Pinterest is more of a visual platform, you’ll want to create “pins” that will stand out from your competitors. Keep in mind further building your brand as you design your pins.

As an example, here’s how we brand our pins:

As you can see, we use the same style in each of our pins, so when followers see them, there’s little doubt the pins are connected to our business.

Oh, by the way… If you have a personal account with Pinterest, you can simply transfer it to a business account.

Here are some schedulers:

Yes, there are special programs out there that promise to help with scheduling social media posts in advance. Actually, we use our own scheduler to help make our business lives easier and more productive, but here are some even more popular ones for you to explore:

Lastly, creating an effective content calendar strategy can help you be consistent and organized within your social media platforms.

To start you off on your social media journey, we have created for you a 31 day content calendar along with bonus hashtags that you might use. If you’d like your own calendar — free of charge, please make sure you complete the form below to receive this unique gift!

We hope these tips will help you feel more confident in using social media for your business.

Bye for now, 🙋‍♀️🙋‍♂️ your video friends,

Dennis and Brenda

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